🖊️ Traduction freelance EN/ES>FR | 🚻 Communication inclusive | 📣 Justice sociale internationale | ✊ Activisme
Manifeste
Créer de nouveaux imaginaires, en français aussi.
Saviez-vous que 94% des consommateur·rices de la GEN Z choisissent de consommer auprès de marques qui partagent leurs valeurs en termes d’inclusion ?*
Cela veut dire que vous perdez une partie de votre clientèle quand vous n’affirmez pas dans votre marketing que vous êtes engagé·e.
Et saviez-vous que notre cerveau imagine des hommes quand il lit du masculin générique ?**
Cela limite la capacité d’identification de votre public à ce que vous lui dites. D’ailleurs, les offres de postes écrite au masculin et au féminin ont plus de candidatures de femmes et de personnes non binaires.
Et au-delà du genre, saviez-vous que le français, tel qu’il est normalisé aujourd’hui, reste sexiste, raciste, colonial, capacitiste, et j’en passe ?
Si vous n’avez pas cette réflexion sur la manière dont vous communiquer, c’est des communautés sous-représentées entières que vous mettez de côté.
Alors présentez votre projet aux publics francophones, mais pas n’importe comment. Choisissez de communiquer d’une manière qui inclut et représente vraiment tout le monde.
D’un côté, cela augmentera votre impact et vous aidera à construire une image d’organisation éthique.
De l’autre, ça vous permettra d’avoir un impact très concret sur la culture, parce que quand on parle de « présidente », on rappelle que les femmes aussi peuvent accéder à la présidence, et ça permet aux petites filles de se donner le droit d’avoir cette ambition.
Vous voulez avoir un impact en termes de justice linguistique ? Parlons-en 😊
*étude menée en 2021 par Deloitte Insights, la Global Marketing Trends Executive Survey
**(dire « les hommes » pour « les êtres humains » ou « les musiciens » alors que l’orchestre compte aussi des musiciennes) Le cerveau pense-t-il au masculin par Pascal Gygax, Sandrine Zufferey et Ute Gabriel
« It has been a true pleasure collaborating with Inès over the past few years. She has consistently demonstrated exceptional professionalism, always delivering her work on time and with great care. Inès stands out for her attention to detail and her commitment to ensuring accuracy, asking thoughtful questions whenever needed.
From translating educational activity packs to intricate policy documents, her work has been invaluable to our organization. Operating across 153 countries, it is crucial for us to communicate effectively, and Inès has played a key role in making this possible.
We are extremely pleased with her contributions and look forward to continuing our partnership with her in the future. »
Nefeli Themeli, Non-formal Learning & Safeguarding Lead
« It has been a true pleasure collaborating with Inès over the past few years. She has consistently demonstrated exceptional professionalism, always delivering her work on time and with great care. Inès stands out for her attention to detail and her commitment to ensuring accuracy, asking thoughtful questions whenever needed.
From translating educational activity packs to intricate policy documents, her work has been invaluable to our organization. Operating across 153 countries, it is crucial for us to communicate effectively, and Inès has played a key role in making this possible.
We are extremely pleased with her contributions and look forward to continuing our partnership with her in the future. »
Nefeli Themeli, Non-formal Learning & Safeguarding Lead
« It has been a true pleasure collaborating with Inès over the past few years. They have consistently demonstrated exceptional professionalism, always delivering their work on time and with great care. Inès stands out for their attention to detail and their commitment to ensuring accuracy, asking thoughtful questions whenever needed.
From translating educational activity packs to intricate policy documents, their work has been invaluable to our organization. Operating across 153 countries, it is crucial for us to communicate effectively, and Inès has played a key role in making this possible.
We are extremely pleased with their contributions and look forward to continuing our partnership with them in the future. » – Nefeli Themeli, Non-formal Learning & Safeguarding Lead –
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« Inès delivered many translation projects for the World Association of Girl Guides and Girl Scouts, and always to a high standard. This included newsletters and web copy, as well as long and sometimes complex reports.
Throughout our collaboration, I found Inès to be extremely reactive, always helpful, and they often responded to work on very tight deadlines!
I wouldn’t hesitate in recommending them for translation needs and consulting on gender inclusive language. »
Suzanne Carey, Membership Communications Manager
« Inès delivered many translation projects for the World Association of Girl Guides and Girl Scouts, and always to a high standard. This included newsletters and web copy, as well as long and sometimes complex reports.
Throughout our collaboration, I found Inès to be extremely reactive, always helpful, and they often responded to work on very tight deadlines!
I wouldn’t hesitate in recommending them for translation needs and consulting on gender inclusive language. »
Suzanne Carey, Membership Communications Manager
« Inès delivered many translation projects for the World Association of Girl Guides and Girl Scouts, and always to a high standard. This included newsletters and web copy, as well as long and sometimes complex reports.
Throughout our collaboration, I found Inès to be extremely reactive, always helpful, and they often responded to work on very tight deadlines!
I wouldn’t hesitate in recommending them for translation needs and consulting on gender inclusive language. » – Suzanne Carey, Membership Communications Manager –
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« Ines did an amazing job translating one of our toolkits to French. Very dilligent, impeccable work. She was a pleasure to work with. »
Maria Pazo, Girl-Led Advocacy Lead
« Ines did an amazing job translating one of our toolkits to French. Very dilligent, impeccable work. She was a pleasure to work with. »
Maria Pazo, Girl-Led Advocacy Lead
« Inès did an amazing job translating one of our toolkits to French. Very dilligent, impeccable work. They were a pleasure to work with. » – Maria Pazo, Girl-Led Advocacy Lead –
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« Ines supported in the translation of English/French documents for a public health consultancy undertaking work in francophone Africa. Her work was received well and deliverables were on time. I would highly recommend her for future assignments. »
Sukayna Al-Hassani, Assistant Programme Manager
« Ines supported in the translation of English/French documents for a public health consultancy undertaking work in francophone Africa. Her work was received well and deliverables were on time. I would highly recommend her for future assignments. »
Sukayna Al-Hassani, Assistant Programme Manager
« Inès supported in the translation of English/French documents for a public health consultancy undertaking work in francophone Africa. Their work was received well and deliverables were on time. I would highly recommend them for future assignments. » – Sukayna Al-Hassani, Assistant Programme Manager –
